Under the pressure of stricter environmental protection and real estate and other factors, the "reduction of production capacity" advocated by more people in the ceramic tile industry seems to be popular, but there are also brands that do the opposite.

　　Recently, Dongpeng Holding Group has ignited a new production line of fully polished glaze kiln in Jiangxi base and an antique brick kiln production line in Hunan base.

　　Next, the green building materials production base of New Pearl Group also decided to land in Xishui County, Huanggang City, Hubei Province. This strategic location choice lays the foundation for the new Pearl's layout in Central China and radiates the center of North, East and Northwest China.

　　Unlike New Pearl’s three major industrial parks in Sanshui, Foshan, Lubu, Zhaoqing, and Gao’an, Jiangxi, this new production base will have to introduce the latest equipment and the most advanced technology from home and abroad to create a modern, Intelligent, green production base with advanced productivity, green environmental protection has become the main theme of leading enterprises.

　　The actions of Dongpeng and Xinmingzhu indicate three environmental protection trends in the ceramic tile industry in the future.

　　First: Advantageous resources will accelerate to the concentration of high-quality ceramic tile companies, and reducing production capacity can only resist temporary pressure. From a long-term perspective, brands with brand, technology, and production strength can cope with long-term market changes.

　　Second: The demand for intelligence and automation of production lines will become stronger and stronger. Relative to the degree of automation of presses and kilns, packaging automation still has room for development.

　　Third: Environmentally friendly production lines are the future trend. Putting environmentally friendly labels on brands makes it easier to highlight brand advantages.

　　Green building is the future trend

　　For the ceramic tile industry, environmental protection begins with policy and belongs to real estate.

　　In the previous paragraph, the Ministry of Housing and Urban-Rural Development issued the "13th Five-Year Plan for Building Energy Conservation and Green Building Development", which aims to build an energy-saving, low-carbon, green ecological, intensive and efficient building energy system, and promote the supply-side structural reform of the housing urban and rural construction sector , Which means that China's green building materials will enter a period of rapid development.

　　Green building (ecological building or sustainable building) is a kind of building structure, which refers to the effective use of environmental protection in the life cycle of the building-site selection, design, daily use, maintenance, renovation, and demolition Resource process.

　　The purpose of green building is to cope with global climate change. Its popularity has become a world-wide future environmental protection trend. Europe has made this the basic building in the future. my country also plans to reach 30% of new buildings in green buildings by 2020. .

　　According to the "2016 Global Green Building Trend Report", 45% of enterprises are planning to build green high-rise residential buildings.

　　For example, Vanke’s “Three Steps” practice of green building, the first step is refined decoration, the second step is residential industrialization, and the third step is green building in the true sense.

　　No matter what step, ceramic tiles are the main materials in the construction, and the environmental protection label must be indispensable in the process of seeking cooperation. 50% of China’s industrial pollution is caused by industries related to the construction industry, and 40% of China’s carbon emissions are also related to the real estate and construction industries. The annual emissions are equivalent to the total of the 15 EU countries, and it is no output. No added value. In order to reduce unnecessary energy consumption, in addition to the building itself, green buildings must be energy-saving, and the selection of materials must also be green.

　　Environmental protection is the expectation of consumers

　　Environmental protection is the curse of the ceramic industry. In the "13th Five-Year Plan", in addition to the popularization of green buildings, it was also proposed to continue to increase energy conservation and emission reduction efforts, prompting the industry to step up its efforts to reform itself.

　　Policy is a major driving force for environmental protection, and the pull demand of the market itself has also promoted the development of environmental protection.

　　At the strategic press conference of the 10th JD Home Improvement Festival at the end of August, a report jointly issued by JD Data Research Institute and Narada Consumer Research Institute showed that consumers prefer an environmentally friendly life, especially users in Beijing, Shanghai and Guangzhou.

　　The "China Green Consumer Report" released by the Ali Research Institute shows that Chinese consumers' willingness for green consumption and environmental protection is unprecedentedly high. Their pursuit of a healthy and green lifestyle is not only reflected in their willingness to purchase environmental protection or contribute to the public Healthy green products also hope that their consumption behavior can meet the standards of health and environmental protection.

　　That is to say, in order to meet consumers' expectations of environmental protection, whether it is a real estate company that promotes green buildings or a home improvement company that focuses on environmental protection, they will choose building materials with environmental protection attributes, including ceramic tiles.

　　The concept of environmental protection of products usually has two dimensions, one is whether the product itself and the process of installation and use are environmentally friendly, and the other is whether the production process of the product is environmentally friendly. Tiles belong to the second category.

　　The radioactive nuclides of building materials limit for natural radionuclides, radium, thorium, and potassium in ceramic tile building materials. The specific activity limits of radium, thorium, and potassium are quite low, and they are almost negligible compared with the radioactive limits of stone materials. More is the country's self-restraint requirements for the ceramic industry.

　　The "non-environmental protection" of ceramic tiles comes from the production line, so if you want to label the brand with environmental protection, it is essential to implement an environmentally friendly production line.

　　How to build an environmentally friendly brand

　　The promotion of green production lines is to fundamentally solve environmental problems, and the promotion of environmental protection is to remove the "pollution" hat from the terminal.

　　When the ceramic tile brand launches environmental protection activities, in order to maximize the effect of the activities, it can choose to co-organize with environmental protection organizations. Environmental protection organizations can endorse the brand to avoid the dilemma of not being recognized by the public when the environmental protection plan is implemented.